SEO FOR A B2B CONTENT MODERATION SOFTWARE

By working with Kala, B2B content moderation provider Tremau has increased its organic search penetration in key target markets, growing overall traffic to the website by 107.53% in the last three months alone — as well as achieving a 125% uplift in conversions from organic leads over the same period.

Summary

Founded in 2021, Tremau provides a range of AI-driven content moderation tools to improve safety and compliance online.

While they had devoted substantial resources to creating and publishing website content, they didn’t know much about SEO B2B techniques, so weren’t reaching the audiences they needed to.

Since working with Kala, they have achieved significant growth in traffic to the website — focused on their specific target geographies — as well as an overall boost in conversions.

Key results

• Total conversions increased by 125% over a three-month period.
• Organic website traffic increased by 107.53% within the same timeframe.
• Region-specific traffic increases of 63.1% in the UK, 23% in Canada, and 25.11% in the US.

Background

Before working with Kala, SEO was not an area that Tremau had paid much attention to, as co-founder and COO Pal Boza explains, “We knew we lacked knowledge of SEO — we didn’t have experience within the company and we hadn’t worked with anyone previously.” As a result, organic search was not performing well for them as a customer acquisition channel, with little relevant traffic and even fewer conversions.

The challenge

Pal knew that his company had the right building blocks in place, but needed to work with the right partner to make the most of its assets. As he explains, “We had quite a lot of content published on our website, which gave us a foundation to build on.” He reached out to Kala to seek expert advice on SEO for B2B companies, with the aim of increasing the volume and relevance of the inbound traffic to Tremau’s site in order to start generating high-converting leads.

The solution

Kala’s team of SEO B2B specialists worked closely with Tremau on optimizing their new site using a combination of on-page, off-page, and technical SEO techniques to address each of their target audiences individually — the USA, Canada, and the UK. “With Kala’s professional input we started seeing month-on-month increases across all indicators,” Pal recalls, “Of course, this didn’t happen in weeks, we had to have patience.”

Before and after Kala

Organic traffic

Before:

Tremau were disappointed at the relatively low level of organic traffic that their website was attracting.

After:

Having worked with Kala, they’ve seen a sharp increase in relevant inbound traffic, with an increase in pageviews of 107.53% in the last quarter.

Conversion rate

Before:

The traffic that the Tremau site was able to attract before working with Kala wasn’t reliably converting into active leads.

After:

With a higher volume of relevant traffic originating from Tremau’s specific target audiences, conversion rates have been boosted by 125% in the last three months alone.

Incremental improvement

Before:

Prior to working with Kala, Tremau didn’t have the experience to make the most of their self-published content — so the results they saw were consistently low.

After:

Since engaging Kala, Pal and the rest of the Tremau team are seeing tangible improvements across all key metrics — month after month.

“As good as it could be!”

Pal has found working with Kala a positive experience, and one that has opened up a whole new stream of potential leads for Tremau. And it’s a relationship that continues to deliver day-to-day, as he explains, “I’d like to thank Kala — not only for supporting us on a daily basis with SEO but also ensuring our new website got up and running, and is as good as it could be.”