Plus Render – B2B 3D VISUALIZATION COMPANY
SEO FOR A REAL ESTATE COMPANY
“After a few months of working with Kala, we started getting more traffic. Now, we’re obtaining around a third of all our clients via SEO.”
The Netherlands, US and Germany
Working with Kala to focus on SEO for the real estate and multiverse markets has allowed Plus Render to acquire many more clients via organic search than they ever thought possible, with traffic up by 450.43% overall — and an increase in conversions of 23.81% — in the last 6 months.
Plus Render is a B2B business specializing in 3D architectural visualizations, and the design of metaverse spaces.
They started working with Kala to improve the visibility of their website in order to grow organic leads, both in their existing markets, and their targets for expansion.
Since then, the company has experienced exponential growth across its target metrics, including traffic, leads, and conversions.
- Overall organic traffic to the Plus Render website has grown by more than 450.43% within the last 6 months.
- Over the same time period, they have seen conversions through the website improve by 23.81%.
- Region by region, traffic growth has been similarly impressive with increases of 967.86% (UK), 311.54% (DE), and 210.50% (NE) respectively.
Plus Render started working with Kala as they were first beginning to develop their website. Their aim was to ensure that the content and structure would be optimized to maximize their visibility to their target audience. At first, their core focus was on real estate SEO, to provide traffic to the architectural side of the business — and this later expanded as their offer grew to include metaverse design.
For Gabriel, the key was understanding where to direct resources to maximize the company’s return on investment, something he was pleased to receive guidance on from the real estate SEO experts at Kala. He recalls how those early conversations helped Plus Render to figure out the best way forward, commenting,
“When we found Kala they described how we had to invest in SEO — both onsite and offsite. Overall the guidance we got from Kala, and the transparency — it’s 10 out of 10.”
Kala assigned a project team to work on optimizing the Plus Render website, comprising real estate SEO experts to work on the core content, as well as native-speaker specialists to handle multilingual SEO for the new markets into which the company intended to expand. Within the first few months, the results started to become apparent — and have continued to improve since then.
Gabriel admits that he was surprised at the impact. “We didn’t consider that we could get so many clients via Google searches — we thought we had to pay for this traffic,” he explains, “Every few months we look at the charts, and it’s just exponential growth — that’s what I value the most.”
Before and after Kala
Plus Render didn’t have a specific SEO strategy to build inbound traffic and had assumed that paid search would be the only way to drive large volumes of pageviews.
With their website fully optimized by Kala, alongside extensive off-page SEO, Plus Render has seen 6-month organic inbound traffic growth of 450.43%.
Conversion rates were low on the website in the post-launch phase, before the real estate SEO strategies implemented by Kala began to take effect.
Conversions on the Plus Render website have continued to grow during the time they have been working with Kala, with an increase of 23.81% in the last six months alone.
Expansion to new markets
Plus Render had no multilingual SEO strategy in place but had identified key target markets in Europe, namely the USA, Germany, and the Netherlands for Kala to focus on.
Over the last 3 months, the company has seen unprecedented growth in traffic from each target region, with increases of 967.86% from the UK, 311.54% from Germany, and 210.50% from the Netherlands.
“We’re appearing in most Google searches!”
For Gabriel, working with Kala has been a positive experience — and a fruitful one. “We have been delighted and surprised with the SEO services provided by Kala”, he says, “Our website, our branding, and our domain authority are growing — and we’re appearing in most Google searches for terms relating to the architecture and metaverse industries.”
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