REAL ESTATE SEO · INTERNATIONAL B2B
Plusrender
"After a few months working with Kala, we started receiving more traffic. Now we get around a third of all our clients through SEO."
Agenda tu sesión estratégica de 30 minutos gratis con nuestro equipo sin compromiso.
Overview
Plus Render is a B2B company specializing in 3D architectural visualizations and metaverse space design. They started working with Kala to improve their website visibility and grow organic leads, both in their current markets and in their target expansion regions.
Since then, the company has experienced exponential growth in traffic, leads, and conversions.
- +450.43% Organic traffic (6 months)
- +23.81% Conversions (6 months)
- Netherlands, USA, and Germany New markets
- +967.86% Traffic from UK (3 months)
Key Results
Exponential growth +450.43% total organic traffic in just 6 months.
Business optimization - 23.81% increase in conversions over the same period.
Massive international expansion - Multiplication of regional traffic with +967.86% in UK, +311.54% in Germany, and +210.50% in the Netherlands.
Plus Render began working with Kala when they were just starting to develop their website. Their goal was to ensure that the content and structure would be optimized to maximize their visibility to their target audience.
Initially their main focus was real estate SEO, to generate traffic for the architecture business, and later expanded as their offering grew to include metaverse design.
The Challenge
Low initial organic visibility due to a website in early development stage.
Lack of a multilingual SEO strategy to compete in Europe and North America.
Need to prioritize the most profitable on-site and off-site actions to maximize ROI.
Challenge of capturing high-intent searches spanning from real estate SEO to the metaverse.
The Solution
Optimization of website structure and architecture from its development phase to ensure optimal crawling and indexing.
Organization of core content around key keywords in the architecture and 3D visualization sector.
Assignment of native specialists to adapt and optimize positioning in target markets: United Kingdom, Germany, and the Netherlands.
Management of linguistic and cultural nuances to avoid duplication and capture local demand in each region.
Link acquisition and mention strategy to accelerate domain authority growth for the new website.
Brand consolidation on Google results pages for high commercial intent terms.
Before and After Kala
Plus Render had no specific SEO strategy to generate inbound traffic and assumed that paid search would be the only way to attract large volumes of visits.
With their website fully optimized by Kala and extensive off-page SEO, Plus Render saw organic inbound traffic growth of 450.43% in 6 months.
Conversion rates were low on the website in the post-launch phase, before the SEO strategies implemented by Kala began to take effect.
Conversions on the Plus Render site have continued to grow during their time working with Kala, with a 23.81% increase over the last six months.
Plus Render had no multilingual SEO strategy, although they had identified key target markets in Europe: USA, Germany, and the Netherlands.
In the last 3 months, the company has seen unprecedented traffic growth from each target region: +967.86% from UK, +311.54% from Germany, and +210.50% from the Netherlands.
“We have been delighted and surprised with Kala’s SEO services. Our website, our brand, and our domain authority are growing, and we are appearing in most Google searches for terms related to the architecture and metaverse sectors.”
— Gabriel, CEO
