B2B SEO · CONTENT MODERATION SOFTWARE
Tremau
"Thanks to Kala, our SEO was coordinated and orchestrated in such a way that we are now clearly much more visible than we had been previously."
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Overview
Founded in 2021, Tremau offers a suite of AI-driven content moderation tools to improve online safety and regulatory compliance. Although they had dedicated substantial resources to creating and publishing content, they were unfamiliar with B2B SEO techniques and were not reaching the audiences they needed.
Since working with Kala, they have achieved significant growth in traffic, focused on their specific target geographies, as well as a global boost in conversions.
- +107.53% Organic traffic (3 months)
- +125% Conversions (3 months)
- UK, Canada, and USA New markets
Key Results
Business acceleration +125% increase in total conversions in just three months.
Short-term organic traction +107.53% growth in global site traffic over the same period.
Consolidation in English-speaking markets - Strategic regional increases with +63.1% in the UK, +25.11% in the USA, and +23% in Canada.
The B2B content moderation and artificial intelligence software sector demands high levels of technical expertise and corporate trust.
For Tremau, success depended on competing in highly mature English-speaking markets and positioning themselves before corporate decision-makers who evaluate tools under strict safety and compliance criteria.
The Challenge
Low initial web visibility and notable dissatisfaction with the volume of qualified visits the site was attracting.
Absence of technical knowledge and lack of an experienced internal team in organic optimization for software companies.
Existence of a solid base of self-published content that failed to consistently translate into visits or high-value leads.
Inability of incoming traffic to regularly convert into active sales leads.
The Solution
Audit and optimization of Tremau’s new website to ensure a flawless launch in terms of crawling and indexing.
Structuring and leveraging pre-existing content through advanced B2B SEO techniques to capture high-intent search queries.
Implementation of on-page, off-page, and technical tactics individually tailored to their three priority target geographies: the United States, Canada, and the United Kingdom.
Attraction of specific and qualified corporate audiences according to the demographic needs of each market.
Organization of key pages using scannable sections and consistent formats to facilitate reading, indexing, and accurate citation by AI engines (Gemini, ChatGPT).
Reinforcement of E-E-A-T signals (experience, expertise, authoritativeness, and trustworthiness) and acquisition of quality links in technological and regulatory ecosystems to establish Tremau as a trusted reference for AI responses.
Expansion and refinement of content to capture conversational long-tail queries linked to real use cases and industry regulations (DSA, compliance, brand risk).
Before and After Kala
Tremau recorded very low and disappointing levels of organic traffic given the potential of its content moderation platform.
We orchestrated and coordinated an SEO ecosystem that skyrocketed international visibility, achieving 107.53% growth in page views in just one quarter.
The few organic visits reaching the site did not reliably convert into active leads.
By driving high-intent traffic from their target markets, conversions from organic leads increased by 125% in three months.
The team dedicated significant resources to publishing content, but business results were systematically zero due to the lack of expert optimization.
Content became a solid and profitable foundation, opening a completely new acquisition channel and showing tangible improvements in KPIs month after month.
