Companies use search engine optimization (SEO) methods to rank higher and get more clicks and traffic to their websites, but many approaches to do so exist. One is enterprise SEO, which differs slightly from “traditional” SEO.
Knowing everything it can offer is vital for companies to understand its capabilities and set realistic goals to ensure the business’s success.
What Does Enterprise SEO Mean?
It is optimizing a large website or multiple websites for web browsers. It can include optimized content, user experience, technical aspects, and off-site factors. Enterprise SEO is typically done for large corporations or organizations with multiple websites or a big website with a lot of content.
However, different groups of marketers differ in the real meaning of it. Some define it based on the size of the site; meanwhile, others do it based on the company or business size. This argument is made because many think enterprise SEO is about working with large sites with millions of pages.
To find common ground between both differences, the truth is that the two are related to enterprise scenarios which their challenges and obstacles.
Differences Between SEO and Enterprise SEO
The main difference between SEO and enterprise SEO is the scale. You typically optimize for small websites or a few dedicated pages with regular ones. Enterprise does it for a much larger website or multiple ones, which require more work and a strategic approach that involves multiple teams.
Another difference is the level of competition. Regular SEO helps compete against a few other websites for a handful of keywords; meanwhile, the other one does so against other large corporations or organizations for hundreds or thousands of keywords. Its comprehensive approach to research and analysis.
In addition, it typically involves more technical optimization too. Large websites or multiple pages mean that technical challenges often need to be addressed, such as site speed, mobile optimization, and crawlability. These issues can impact rankings, so they need to be addressed as soon as possible.
Why is Enterprise SEO So Important?
Large corporations or organizations need it because it can significantly impact their online visibility and revenue. Comprehensive strategies improve their search engine rankings, drive more organic traffic to websites, and increase revenue, as well as using SaaS methods.
Furthermore, it is also important for brand reputation. With a large website or multiple websites, it’s essential to maintain a consistent brand message and tone across all pages. This can help to build trust with users and improve the business’ reputation.
Staying ahead of the competition is another task it can help with. With comprehensive methods for strategies, a large corporation can stay ahead of its competitors in search engine rankings, driving more traffic and revenue.
What Can Enterprise SEO Provide?
When evaluating platforms, this method can support three big groups that greatly benefit the business:
Access to technology such as artificial intelligence allows enterprise SEO and its platform users to gain a fair advantage over its competitors. AI, machine learning, and deep understanding are all becoming vital parts of marketing when looking into the future. It also helps brands to develop better predictive analysis.
Tech also provides teams with knowledge about the latest SEO industry changes and invests time and effort into anticipating and adapting to those modifications. Reinventing itself is a fundamental part of any company, mainly when they’re based on users’ feedback.
Workflow management and project optimizations are also benefitted from technological support. When the business scale is too big, minor content tweaks and single off-page optimization aren’t viable. Products that utilize logical and clear workflows for the team can solve this issue.
2. Scalable Data
Operational scalability allows customers to work hard to grow their businesses at an increased speed rate. Enterprise solutions help with this by providing more capacity and adding and tracking millions of keywords to create and report audits from millions of pages.
Also, as browser algorithms become more complex, marketers must automatically optimize the most critical tasks to do everything more efficiently. As a result, they keep on top of the changes alerting new opportunities and threats, all reported and added to the data list.
In addition to the other features, scalability allows easy and quick integration of essential data of analytic providers. This includes Google Search Console, Analytics, Adobe Experience Manager, Adobe Site Catalyst, Majestic SEO, Facebook, Webtrends, Coremetrics, and many more.
3. Support and Resources
Among the many resources SEO can provide, leveraging unique and proprietary data for new insights about the industry and developing market trends is one of the essential solutions. In addition, it demonstrates what kind of leadership and depth of data analysis customers should expect.
To fully take advantage of the resources and support SEO offers, businesses need well-organized onboarding programs for training and certification, covering both the product and other topics related to the industry to help users understand it better and evangelize about the benefits of optimization.
Once every employee is involved in comprehensive training courses for the SEO process, it’s necessary to document every workflow, operation, and expectation. Create an environment where anyone can ask their doubts when essential to make the learning curve easier and faster.
Steps to Perform an Audit
After knowing everything SEO enterprise can offer for your company, performing an audit is the next stage. Audits evaluate how well your website is for web browsers and involve a comprehensive analysis of the available websites to do so.
The first step to doing any type of audit is through technical analysis. This involves identifying any technical issues that might impact the site’s position. If a problem is found, it has to be resolved before starting the content optimization phase.
Content analysis is the second step. Analyzing the content on the website to identify opportunities for optimization is the fundamentals of it. It can include optimizing existing content, creating new ones, or simply identifying content gaps.
After that, analyzing keywords is the next stage. Next, the team identifies the words the website should use to gain more notoriety. This can include both short-tail and long-tail keywords, as well as branded and non-branded ones.
Last but not least, analyzing and building backlinks. The process of analyzing backlinks for a web page helps to identify opportunities for link building, as well as for identifying any link that needs to be removed because it causes issues.
How Much Does it Cost?
The cost of an SEO audit can vary depending on the size of the website and the scope of the requested project. The client’s budget and needs also determine them. Still, it is vital to remark that higher or lower budgets do not affect the service’s quality, but the time to make an effect.
For example, Kala Agency’s can help you with comprehensive brand optimization based on your planning and budget. Clients have to book a 30-min consult to learn more about it and get their questions answered. If all parties agree, a strategy is elaborated based on the budget decided.
What Determines Pricing?
Many factors can help to determine, as well as weigh into, how much a company is going to charge a business for its services:
- Agency’s experience: knowing the area is unique and valuable for the market. Experience is determined by years and how many projects an agency has worked with through all their years.
- Company’s budget: the economy always influences a company’s decisions. Limiting what your budget can handle is fundamental. Businesses must elaborate plans from those limits to succeed and avoid financial issues.
- The provided benefits: unique selling points or propositions relate to those benefits that a company acquires from an agency because it is better than the competition due to good marketing and experience. It can include good software, customer value and many more features.
- SEO strategy: the plan and approach you want to realize also significantly influence the pricing. Many services offer different tiers of services, providing more specific results for certain areas that vary in price.
- Agency’s size: working with smaller agencies often comes cheaper than selecting a larger one. Having smaller teams means less money to spend and different work rates for your projects. In most cases, choosing a small agency to do the job is recommended since most tasks do not require substantial charges.
Knowing these factors can help you plan and make strategies based on agencies’ pricing that will adapt to the company.
Enterprise SEO is optimizing a large website or multiple websites for search engines, which requires a more comprehensive approach than regular SEO, involving much more people and strategic processes to realize.
For those looking to make their company more visible, improving online rankings, driving more organic traffic, and increasing revenue are fundamental. This can be achieved by acquiring the correct agency.