FAqs

Questions & Answers

Frequently Asked Questions

How Would You Have Access To My Different Accounts?

We will not collect or store your password or login credentials; instead, we will request that you add us as a user so that you may maintain full control of your accounts, such as WordPress, Instagram, Google Analytics, and Facebook.

How much does it cost?

We at Kala pride ourselves on being one of the most transparent digital marketing agencies you will ever find. Every single one of our services has an accompanying pricing plan so you will be able to find a plan to fit your budget and your needs. If you’re still not sure about what you’re currently on the market for, why don’t you grab a FREE no-obligation proposal and tell us a little bit about where you are?

How do you guarantee the quality?

Kala has a strict quality control system. All of your projects will come from teams that are specialized in a specific section. These teams are monitored by their section supervisors, who will speak directly to the client. If a client is dissatisfied with any part of the service rendered, we are open to hearing about it and taking appropriate measures to remedy the situation.

How Will I Communicate With the Team Throughout The Process?

We’ll meet you wherever you’re most at ease… Our teams regularly work on a continuous interactive communication system and are capable of communicating via email, Zoom, Meet, and Slack. Kala leverages technology artfully to provide our clients with an advantage and experience unlike any other.

What Type Of Payments Do You Accept?

Kala accepts all payments made via secure payment processes, namely Wise formerly known as TransferWise, PayPal, SWIFT bank transfers, Revolut, and N26.

Can I Pay After I Get The Results?

No, it is our policy to receive a 50% down payment before beginning any new project as a gesture of good faith, but our clients will not pay the remaining 50% unless they are completely happy with the services rendered.

Are You Accredited?

Google has accredited Kala. Take a look at any of our case studies to discover how our teams are made up of consummate experts that not only like what they do but are also really efficient at it!

Can I Get A Discount?

We provide volume discounts to repeat customers. As we cherish our work and maintain a good relationship with our clients. If you entrust us with a significant portion of your digital marketing plan, you will receive substantial savings.

Is My Data Safe With You?

At Kala, we make a solemn oath that any information about your company or projects will be kept private and protected by our Privacy Policy, which includes, among other things, agreeing to a non-disclosure agreement (NDA) if you so desire, as well as providing standard and extended copyrights for any digital assets you receive as a result of your patronage.

TERMS, CONCEPTS, & DEFINITIONS

Search Engine Optimization (SEO)

A digital marketing approach & strategy that focuses on your website’s visibility in search engine results such as Google. When you know how SEO works, you can find different ways to improve your visibility (or rank) in search results.

Website Design

The design of websites that are accessible over the internet, rather than software development. Website design generally relates to the user experience (UX) components of creating a website.

CMS

A piece of computer software that allows users to manage the creation and alteration of digital information. A content management system (CMS) is commonly used for business content management and web content management.

Local SEO

A search engine optimization (SEO) method that helps your business appear more prominently in Google’s local search results.

CTR

CTR stands for click-through rate in Internet marketing: a metric that quantifies the number of clicks marketers receive on their adverts per number of impressions.

Youtube

A free video-sharing website where you may easily watch internet videos. You may also produce and share your own films.

Ecommerce

Involves the purchasing and selling of goods or services through the internet, as well as the movement of money and data to complete the transaction.

Web Developer

A programmer who specializes in or is actively involved in the creation of online applications employing a client-server approach.

Google Ads

A Google-created online advertising platform in which marketers compete to display short adverts, service offerings, product listings, or videos to web visitors.

Google Search Console

A Google online tool that allows webmasters to verify the progress of their websites’ indexing and enhance their Google exposure.

Search Engine Marketing (SEM)

A digital marketing approach & strategy for increasing a website’s exposure in search engine results pages (SERPs). Search engine marketing is often known as paid search or pay-per-click (PPC).

WordPress

Online publishing software that allows you to build a nice website or blog. It might be the most user-friendly and adaptable blogging website content management system (CMS) for novices.

Social Media Marketing

Using social media and social networks to sell a business’s products and services. Social media marketing allows businesses to communicate with existing consumers and attract new ones while promoting their culture and branding.

Conversion Rate

As a percentage, the average number of conversions per ad interaction. Conversion rates are derived by dividing the total number of ad interactions that can be linked to conversion over the same time period by the number of conversions.

PPC

PPC is an abbreviation for pay-per-click, an online marketing technique in which advertisers pay a charge each time one of their ads is clicked.

Amazon

The world’s largest online store (e-commerce) and a major provider of cloud services.

Inbound Marketing

A business strategy for attracting consumers by offering relevant information and experiences that are customized to them In contrast to outbound marketing.

CSS & HTML

HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets) are two of the most important technologies for creating Web pages.

Google Analytics

A Google web analytics tool that measures and reports website traffic, now available as a platform inside the Google Marketing Platform brand.

Outbound Marketing

Outbound marketing refers to any kind of marketing where an enterprise starts the conversation and sends its message out to an audience. Examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements, outbound sales calls (AKA “cold calls”), and email spam.

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