Learn How to Optimize YouTube Videos for Search in 2024

June 25, 2024

In today’s Internet, the way people search for answers is not the same as it was five or ten years ago. Blogs and articles easily answer many simple questions, but in most cases, people search for them on YouTube.

YouTube is a video platform that can provide answers to queries users search for and a graphic demonstration of how to do it. Such searches are valuable, especially for tutorials, guides, and learning practices.

With such context, SEO optimization becomes paramount for companies invested in uploading videos to the platform. Learning how to properly make the most out of it can ensure a lot of subscribers and views in the long term.

What is YouTube SEO?

The YouTube SEO process involves specialists who optimize a channel’s videos to rank higher in YouTube and searches. A wide variety of techniques are used to attract organic traffic, putting your channel on top of the list.

How Does It Work?

While they share many similarities with regular SEO, YouTube SEO works differently from it, having its characteristics. Search engines don’t and can’t watch video content, so they do it based on each component of those videos to crawl it.

Experts must incorporate relevant keywords and phrases useful to the video into these components to make their strategy successful. Doing so also has many other benefits, such as improving viewer experience and increasing its popularity.

If YouTube SEO strategies work, it can ensure that videos will be a hit. And this is a very important factor within the platform: successful videos are highly likely to be promoted by the YouTube algorithm, reaching even more people.

Best YouTube SEO Strategies in 2024

SEO experts have many strategies they can use and perform to ensure that each channel can reach the top of results. These are some of the strategies used in 2024:

Keyword Research Analysis

Conducting keyword research is one of the most important aspects of all SEO strategies. This is no different for YouTube, and it’s the foundation of any successful strategy. Tools like YT search suggest Google Trends and SEO tools are crucial for finding relevant words.

Besides finding your own keywords, analyzing competitors’ keywords and understanding the search intent behind certain specific queries can also greatly help specialists. It aids in tailoring content to meet viewers’ needs and preferences based on what they need.

Add Hashtags to Videos

Every SEO specialist must not underestimate the reach of YouTube Hashtags. They provide a lot of exposure and are a powerful tool to increase the visibility of the platform videos.

While it’s important to be cautious with their use so as not to overdo it, they can be placed in video descriptions and titles, helping the algorithm to better understand the channel’s content. It’s recommended to stick to 2-3 hashtags per segment.

Specialists also tend to use a mix of broad and niche-specific hashtags to attract a diverse audience. Analysts must monitor the platform trends to boost engagement and discoverability.

Create Playlists

The use of playlists for videos can not only help to make everything more organized but also help to keep users engaged and enhance SEO performance. A good and detailed playlist makes it easier for users to find related content and increase watch time.

The creation of thematic playlists must always align with the channel’s niche. This means that the use of descriptive titles and keywords must be tied to it to increase searchability very smartly.

Besides the mentioned points, playlists have many other benefits. One of them is also to provide an opportunity to cross-promote older videos, ensuring a steady flow of traffic to all content, even those that are old.

Video Title and Description Optimization

Crafting compelling and keyword-rich titles and descriptions can attract viewers who doubt whether they should click on a video. It’s very important to aim to create titles that are not only attention-grabbing but also accurately represent the content to avoid click-baiting.

Incorporate primary keywords naturally within the first few words of the title. Descriptions should be detailed and informative, providing additional context about the video content.

Don’t forget to also employ some useful headlines that can be very catchy and attractive for users, such as questions (Why…, What is…), lists and tops, how-to tutorials, or comparing rankings (Best to Worst…).

Make Use of YouTube Tags

Tags are another critical yet subtle element of YouTube SEO, which helps the platform better understand what content and context your videos have. It can greatly improve your visibility and ranking if done properly.

The YouTube Tags concept is rather simple. Tagging videos, including primary keywords, related terms, and variations to maximize your video’s reach, can help the platform greatly.

Analyzing competitor tags and using tools that suggest relevant tags can help you optimize this aspect effectively. Experts must also remember to update tags regularly to keep up with changing trends and viewer interests, which may vary over time.

Create Eye-Catching Thumbnails

Thumbnails play a pivotal role in attracting viewers to click on your videos. At the same time, they don’t technically count as an SEO strategy; a well-designed, eye-catching thumbnail can do wonders for your videos, significantly increasing click-through rate (CTR).

As for creating these compelling images, specialists always recommend using striking colors (for both text and background) and bold text that can highlight the video’s title. Lastly, adding a person to an action can be great for its purpose.

Thumbnails establish a brand identity and should always be consistent with videos to maintain a style. They also provide a sense of professionalism to all of your videos, attracting more viewers easily.

The Best YouTube SEO Tools for Specialists

Multiple tools are considered essential by marketing agency specialists like Kala when working for YouTube SEO. These platforms provide numerous features and ways to develop a good strategy to ensure success.


One of the must-have tools for YouTube SEO is VidIQ. This digital marketing tool was designed to assist content creators in optimizing their videos, growing their channels, and enhancing audience engagement.

This tool is so special because It offers a range of features and analytics to improve video performance and channel growth. Keyword research and its optimization tools greatly enhance search visibility and attract a larger audience.

It also includes competitor analysis tools, which allow users to track and analyze their competitors’ channels and videos. This will enable channels to understand competitors’ strategies and discover opportunities for improvement.

Experts can acquire it as a browser extension for Chrome and Firefox and a standalone web application. It offers various pricing tiers, including a free version with limited features and premium plans that provide access to more advanced tools and analytics.


Ahrefs is an SEO giant tool known for its powerful keyword research, backlink analysis, and competitive analysis features.

Regarding YouTube utilities, Ahrefs offers specialized tools that help identify high-performing keywords, analyze the competition, and track your rankings.

With Ahrefs, analysts can explore the keywords your competitors are ranking for and identify gaps in your strategy. Its in-depth analysis of search volumes and keyword difficulty helps you select the most effective keywords for your videos.

Last but not least, its content explorer is well-known for discovering trending content and popular video topics in the channel niche, allowing users to keep a margin over their competition.

Youtube Autocomplete

Many experts use This simple but effective tool to discover popular search queries and key phrases at once using YouTube’s search bar. As users type within the bar, YouTube suggests queries based on what others frequently attempt to find.

Such a feature is great for SEO specialists to uncover trending subjects and long-tail key phrases that may attract more niche-related visitors to the channel.

It allows users to create content that meets their needs while optimizing their video titles, descriptions, and tags to rank better in YouTube’s search results. YouTube Autocomplete will guarantee experts that content is relevant and aligned with audiences.

Sprout Social

SproutSocial is a very famous social media management platform that offers intuitive tools for YouTube SEO specialists and analysts of social media activity.

This tool primarily provides comprehensive analytics that assists in tuning the overall performance of a channel, providing insights into target audience engagement, video views, and subscriber increase.

SproutSocial’s advanced social listening tools allow SEO specialists to monitor trends and conversations associated with your area of interest, assisting in the discovery of content opportunities and optimizing your video titles, descriptions, and tags.

The platform’s specific reporting abilities make it less complicated to demonstrate ROI to stakeholders, making it an invaluable tool for any YouTube SEO strategy.


To learn how to optimize YouTube videos for search, specialists need to have a multifaceted approach that blends technical know-how with a deep understanding of audience behavior and preferences.

Many key strategies, such as keyword research and optimizing video titles, descriptions, and tags, can make content more engaging to retain peoples’ attention.

Additionally, hiring specialists from agencies like Kala can enhance visibility and viewer interaction thanks to the development of SEO strategies that ensure success in the long term, gaining more popularity and visibility.

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