How does multilingual SEO add value?
Optimizing your website for multiple languages is mission-critical for B2B businesses operating across several countries for a number of reasons.
It makes you more competitive.
You’ll rank better for more locally specific searches, staying ahead of your competitors — and if you want to run paid ads alongside, your optimized content will improve your rating there too.
It makes you more visible.
You’ll appear higher up in local language searches and your prospects will be able to interact with your content in their native language — building awareness and interest.
It makes you more relatable.
People like to do business in their preferred language — given the opportunity. Multilingual SEO shows your prospective customer that you care enough to bridge the language gap and address them as individuals.
If you need an SEO partner who speaks your prospects’ language, get in touch.
Multilingual SEO best practices
The key to effective SEO is focusing on best practices in every aspect. Here’s how we ensure the best results for our multilingual SEO clients.
- Creation of pages in each target language using a logical structure
- Detailed in-depth analysis of the regions that you want to target.
- Localized keyword research to communicate your offer accurately.
- Creation of unique and localized multilingual website content.
- Adapting campaigns to the requirements of each search engine.
- Correct placement of the different language versions of the website.
- Translating the “hidden” parts of your website – tags, descriptions, etc.
If you’d like to benefit from the same level of expertise as you enter new markets or expand into new regions — let’s talk through your options.
Here’s what they think of us, in their own words
Gabriel, CEO of Plus Render
Visualization Company with a successful bilingual SEO campaign
AKRAMA, CEO OF IMANA
SEO campaign for an International Business
Pal, CEO OF TREMAU
SEO campaign for a SaaS company
See how we improve our client’s metrics
Users coming from organic search, 412.96% increase in 8 months
Transactions increased by 1,531.02 %, 473 vs. 29 in 12 months
Organic revenue growth, $212,850 vs. $13,050 in 12 months
Organic search revenues increased by 18% to $5,979 vs. $4,671 in 6 months
Transactions increased 8.15%, 1,993 vs. 1,557 in 6 months
Organic users increased by 17.39%, 8,284 vs. 7,057 in 6 months
Increased conversions by 175% in 8 months
Increase in organic users by 35.83% in 8 months
Increase of users coming from organic search 50.39 % in 3 months
Transactions increased 96.05 % in 3 months
Más testimonios de nuestros clientes
Working with Kala is a pleasure, here are some qualities the team is providing: Good listeners, problem solvers, structured, punctual/on time, flexible , good communicators.
I would 100% recommend Gabriela and her team to other companies that are in a position to start or develop their brand. Achievements together have been great and it's moving in the right direction.
Trion Finance & Consulting
Kala Agency has exceeded our expectations.
Kala team has helped us better understand the needs of our project, ensuring that the results have more impact on our business plan than our initial objective.
They also completed on time and with quality the agreed tasks and project objectives, showing proactivity and mastery in her areas of knowledge and experience.
For those who read this: What am I trying to say? It is easy to inspire a beginner. It is more difficult to inspire someone who already has some knowledge in this field. So, Kala Agency team arereally experienced experts!
We will hire kala team again, no question!
We are an international B2B company. We have been working with Kala for 1 year and the results are very positive. She started with a SEO audit to see the status of our page, solved all the errors, and optimized it for its positioning. Nowadays, we continue working with her with SEO & web maintenance, and content creation. Thank you!
Kala Agency helped me with google ads and google my business SEO optimization for my local business in Barcelona. Communication was excellent, they delivered their job in time and helped me increase conversions! She also came up with very good points to help my business grow. I will hire Kala Agency again soon.
Kala agency team were consummated professionals throughout the contract with us. They made themselves highly available to the team and showed their expertise when it came to using our custom CMS and proprietary tech. Their content work was done to a high standard, on time, and we would happily work with them again on any relevant future SEO projects.
Excellent cooperation, good communication, good knowledge and very helpful, will definitely work with them again!
Excellent cooperation! Love working with Kala Agency, always understands the clients requirements well, good communication and good knowledge.
I did not have much knowledge in this field, Kala Agency was extremely helpful in giving me the information to understand the entire process of their work. They are very efficient and timely with great communication. Would definitely recommend them. Very kind and easy to work with!
Health Through Therapy
We are accredited
Accreditations and partnerships
So you know that the Kala team is made up of professionals. We are serious about getting results for our clients.
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Frequently Asked Questions (FAQs)
What Is Multilingual SEO?
To put it simply — multilingual SEO means optimizing your website for multiple languages to ensure it ranks equally highly, whatever language people are searching in. It’s essential if you want to remain competitive across multiple countries or regions.
It’s much more than translation. It involves technical changes such as using hreflang tags correctly, cultural knowledge to understand how people in different regions respond to marketing, and linguistic insight to adapt to the different ways language speakers use search.
If you’re serious about operating and expanding globally – you need a truly global SEO agency like Kala to get you to the top of the list — in whatever language your customers speak.
Is Multi Language Good for SEO?
The short answer is obviously — yes! Multilingual SEO is business-critical. If your target customers can’t understand your search listings, you’re not going to make much progress up the rankings. And even when they do see your brand, they’re not going to understand your offer.
But even for regions where, for example, English is used as a lingua franca — multilingual SEO can help you to improve customer engagement. By going the extra mile to target customers in their preferred language, you make your website far more user-friendly and allow them to interact with your brand more naturally.
Ultimately, multilingual SEO allows you to both reach a larger audience — and connect on a more personal level with each segment of that audience. That makes it easier to expand your reach and increase your customer base.
How Do You Manage Multiple Languages at Once?
At Kala, we have native speakers of several languages who will optimize your site specifically for each region. So you’ll have a dedicated expert working on SEO for the French version of your site, alongside a colleague working on your SEO in Spanish — all within an integrated agency and project management framework.
How Does a Multilingual Search Engine Marketing Agency Differ From a Traditional Agency?
Let’s be straightforward here. We have specialist knowledge and expertise that they just can’t offer.
Many traditional marketing agencies offer some form of multilingual service. But they’ll usually only translate the texts into the target language (maybe via an outsourced partner) without focusing on optimization techniques and the culture of the place they want to target. It’s better than nothing though right? Not always — poor SEO can actually damage your brand and rankings.
A multilingual SEO agency like Kala employs SEO specialists who are also native speakers of the target languages we offer our services in. They draw on extensive expertise in the technical, cultural, and linguistic factors that make effective SEO work, and they keep their local knowledge up-to-date continually. There’s really no substitute.
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