The field of brand marketing is incredibly competitive. If you want to stand out among the competition, boost your brand identity, and engage productively with your chosen audience, it’s essential to have creativity and originality.
So if you’re looking for a way to achieve originality in content writing, keep reading. With this comprehensive guide, you can produce content that will effectively impact your audience and draw conversions.
The Importance of Originality in Writing
If you create engaging and impactful content, you can establish trust and loyalty with your audience. The best way to go about this is to deliver original content.
It is best to produce engaging and informative content so that your audience becomes an extension of your brand—they will share your content with their friends, relatives, and colleagues.
People tend to become easily bored with run-of-the-mill content. To effectively reach your audience, you must create something new that they will find valuable.
To produce one-of-a-kind content, take some time to do your homework and consider the following questions:
- Identify the most talked about topics in your field. Are you well-versed in these topics?
- Determine what your audience usually has trouble with within your niche. Can you explain how your business can be beneficial when solving these issues?
- Track the current trends in your chosen niche. What types of content are your target audience more likely to respond to?
- What are the top-ranking websites in your industry?
- Look for any future events in your chosen niche. Can you discuss these events and the benefits of attending?
These should help you brainstorm and identify many ideas for topics your readers will be interested in and find valuable.
Best Tips To Be an Original Writer
The road to becoming an original writer can be long and winding. Taking your time to learn and being open-minded will help you create original and creative content that will make your readers take notice.
If you take note of these easy tips, you’ll be well on your way to producing highly valuable and informative content that will draw your target audience and establish trust.
You first need to let your audience know what makes your brand different from your competition:
- Leverage any experience you have that no other brand has.
- Outline the specific ways your brand’s products and services will benefit your audience.
Tip #1: Develop a Unique Brand Voice
Your business’ messaging is how people see, hear, and remember your company. It’s where they will base their first impression, maybe before they even know what kind of business you are and what you offer.
If your goal is for them to relate with your brand, sign up for services or buy products, and become returning customers, you must first create a one-of-a-kind brand voice they can connect with.
When you have created your brand voice, all of your content creation and online campaigns will easily follow suit.
Your company’s voice should be authentic in delivery and substance to be effective. Transparency, integrity, and honesty are more valuable in branding nowadays—there is a need to prove that the things you say are true, or else you risk losing credibility with readers and customers.
Consistency is crucial, too. If a customer sees something in one blog post that contradicts something else written on your website, they will start to wonder if either of them is actually true.
Tip #2: Do Your Research
Research is the foundation of content marketing, and it’s crucial to your success.
It’s one of the most important things you can do for your brand, because it will help you determine how to create content that will be most effective for your audience. Your due diligence must also cover who you are writing your content for and how they might react to what you post and share.
Without market research, you will be flying blind. You might think you know what people want from your website or blog post, but if you don’t look into the facts and figures behind it, how can you be sure?
You need to know what content your audience wants, how they want it delivered, and when they want it. You can’t just guess or assume—you need real data. Customer surveys and engagement metrics are good places to start.
You should also pay attention when people comment on your website or blog posts. If someone takes the time to let you know what they like or what they don’t, listen! It’s an invaluable resource that will help improve your content marketing strategy.
Tip #3: Fill Content Gaps
Content gaps are articles or blog posts that your audience is looking for but cannot find on your website or even your competitors’. These are missed opportunities to demonstrate your brand’s authority and expertise in your niche—and you must do your best to identify and fill them with high-quality content.
This can seem difficult, as surely there are thousands of things that your customers want to know about. But the key is to put yourself in their shoes and think about what they want and need from brands they want to trust. Manual competitor research should help you, too.
Common Plagiarism Mistakes You Should Avoid
When developing content for your brand, you must ensure that everything you write, post, and share is original.
Here are some of the most common plagiarism errors you should be careful to avoid:
- Directly copying from other sources without giving credit or citing the original source
- Using a quote from another source without including a clear citation or attribution
- Copying large sections of text from another source and making it appear to be your own unique work
Best Sites for Plagiarism Checks
To ensure that you are posting unique content for your audience and not accidentally copying anything from another source, you need to use a plagiarism checker. These programs run through your work and compare it with other sources on the internet. If certain phrases or passages are identical, the program will inform you that there may be a plagiarism issue.
Here are some plagiarism tools you should look into:
- Grammarly – Grammarly is primarily used to correct grammar and punctuation errors, but it also has a plagiarism checker.
- Quillbot – Quillbot can detect text from sources such as news sites, blogs, forums, websites, books, and more. You can upload files or paste the content into the search box to check for plagiarism.
- SmallSEOTools – SmallSEOTools is one of the best free tools for checking plagiarism. It uses various algorithms to identify duplicate content and ensure you are not using someone else’s work without their permission.
- Copyscape – Copyscape shows you exactly which text is plagiarized and compares your work with those pages.
How To Merge Marketing With Writing and Creativity
In the current landscape, writing and marketing are more intertwined than ever. A successful marketing campaign needs to be creative, appealing, and engaging—and that’s exactly what you get when you combine it with the innate artistry and creativity of writing. Writing is a form of art; it allows you to express yourself in ways that no other medium can.
Marketing is also an art form: you’re creating content designed to appeal to people who have a need for what you have to offer. When you leverage your writing talent in the service of your marketing goals, it creates something truly special—a way for your business to stand out among the crowd and get noticed by new customers.
Leverage Storytelling To Build Your Brand
One of the best ways to boost your brand is to use storytelling techniques in your content creation strategy. If you want a more personal touch, tell stories that will make audiences see you and your employees as the kind of people they want to associate with.
For a more macro approach, your brand’s origin story, mission, and vision can build trust between you and your customers. When you nurture these relationships, they become loyal customers and unwitting brand ambassadors.
Focus On Visual Appeal
Just because you’re dealing in words doesn’t mean you can forget about visual appeal. When you write a piece, consider what images will help make your point. For example, if you want to emphasize your product’s environmentally friendly elements, then use a photo of a beautiful natural landscape or a tree trunk covered in moss.
If the point is that your product can help people save money, use images of someone counting cash or doing something fun with their funds, like traveling.
You should also consider where these images should go in relation to your text and the rest of your layout, including headlines and subheads.
The importance of original content is often overlooked by marketers. Many writers and publishers are so focused on posting that they forget how important it is to be authentic.
When creating content for a business, you should never forget that your goal is to sell products or services. The best way to do this is with original content that speaks directly to your audience’s needs. The more targeted and specific your content is, the more likely readers will find it helpful, which means they will come back again and again.
Kala Agency can take care of all of your content marketing needs. We specialize in organic growth and building digital brands that move audiences. Book a consultation with us today!