Voice Search and SEO: Trends and Differences with Traditional Search

November 5, 2023

Staying ahead of the curve is paramount for businesses and website owners. One of the most transformative advancements in recent years is the rise of voice search technology.

As voice-activated digital assistants like Siri, Google Assistant, and Amazon’s Alexa become increasingly integrated into daily life, SEO professionals and website operators must understand the intricacies of voice search and its profound impact on search engine rankings and user behavior.

Understanding Voice Search Optimization

The process known as voice search optimization works toward optimizing content that can help increase its visibility and relevance to voice search queries. This method involves natural voice search queries, long-tail keywords, and a lot of conversational language.

Employing this method ensures that content can be easily accessible for every user who looks forward to searching for information with voice rather than typing. This also involves the optimization of phone devices since almost every of these search queries is made from phones.

Why is it So Important in the Future?

Voice search optimization is looking very promising in the Future. Taking advantage of the rise of smart speakers or voice assistants, it’s expected to become the primary mode of communication with search engines.

The early adoption of these processes can grant a significant advantage over competitors, which is possible to become the dominant search mode over text. 

As for businesses and organizations, the integration of voice-enabled applications can increase the potential and efficiency of their processes. For example, VSO in healthcare could improve the quality of diagnosis and treatment, as well as help physicians sift through vast amounts of medical data.

How Did Voice Search Grow Up So Quickly?

Understanding why voice search is essential for the Future is very important, but acknowledging what happened behind it to make it boom is also necessary. The implosion behind this trend is followed by three drivers, which are faster searches, mobile adaptability, and convenience.

It’s known that searching through voice is much faster than typing, which means that faster questions get faster answers. SEO specialists know this and work towards optimizing their sites and content to make it appear on short search snippets for voice queries.

Along with these fast searches, most of the voice search comes from phone search, therefore its adaptability. Experts that adapt sites not only do it thinking for SEO strategies but also for this. As for the third driver, its convenience relates to the simplicity that voice search provides to users to ask a question. 

How Can It Help Certain People?

When looking into the Future of the Internet and how voice search can affect it, there are many good reasons to employ it, especially for certain people. This makes it particularly relevant for businesses that can take considerable advantage of such positive changes.

Three particular groups of people greatly benefit from receiving this proper optimization of voice search on a website, such as:

  • Local customers: voice search is very convenient because it can deliver location-based results in real-time. This can be very beneficial, especially for customers looking for nearby businesses.
  • Millennials: many types of research show that younger audiences are the most enthusiastic ones when it comes to voice research. Targeting people of this age range for a website is a must for specialists to gain more visibility and clicks.
  • Visually impaired users: people with low or no vision can significantly benefit from this type of searching. Voice recognition technology allows visually impaired people to interact with the web. Focusing on accessibility isn’t new, but it’s a must to open new doors to many people.

Focusing on these three extensive areas of people can ensure an organization a good influx of new visitors and an increase in their rankings in the short term.

SEO Changes with the Voice Search Trends

The importance of voice search optimization in the Future also takes even more relevance when looking forward to what these trends can mean for organizations. Voice search is already a game changer, with stats showing that at least 4 out of 10 people do a voice search per day, at least once.

Voice search is projected to reach 122.7 million users by the end of 2023, with these queries becoming more and more commonplace. Since this isn’t a speculative trend, its impact on SEO is evident, meaning businesses must adapt to such changes, carrying out strategies like:

Leveraging Long-tail Keywords

Since voice search queries are based on a conversational nature, SEO strategies need to incorporate longer keywords that can align with how people speak. These long-tail keywords are not only longer but also include more specific phrases that have three or more words.

These keywords are precious and relevant for targeting users as their searches will provide more accurate information.

Specialists who work to identify these relevant keywords must use research tools that can analyze search data to discover how users discover the content. Incorporating these long-tail keywords and conversational phrases into content, headers, and more will significantly improve voice search visibility.

New Content Structures

The optimization for voice search and SEO content involves rethinking how the structure and presentation of a website are done. Queries are often made as a question, meaning that incorporating the question-answer approach into content increases the chances of being featured as a good answer.

Experts utilize an effective strategy to do these types of blog posts, incorporating FAQs and product descriptions that address questions related to business or the product itself. Explaining and breaking down complex topics into clear, short, and concise answers is vital for optimization.

Other forms of metadata, like schema markup, are essential to help search engines understand content context. These tools highlight sections of a website, which prioritize and identify valuable information to get featured in voice searches.

Optimization for Local Voice Searches

Users frequently use voice assistant technology to search for businesses, products, or services near their location. This means that optimization for voice search is essential, as well as ensuring that a site’s Google My Business account is complete, accurate, and up-to-date.

Integrating specific keywords into content and metadata or specific landing pages and blog posts can help target users within these local areas.

More Relevance to Featured Snippets

One of the most essential tools of voice search and SEO is featured snippets. These are short and very effective answers that are provided by the search engine itself, appearing on the top of search results. As for voice search, such snippets become even more relevant.

Marketers must take advantage of this relevance and attract more traffic and visibility to pages with it. To optimize the appearance in featured snippets, it’s recommended to use bullet points, tables, list information, and relevant question-based keywords that increase the chances of appearing.

Besides that, the voice command for Google Assistant is also known for providing users with featured snippets related to the questions people make. This means that aiming to appear on these query results is exceptionally vital to gain visibility.

Main Differences Between Voice and Traditional Search

To correctly address the significance of voice search and SEO in future trends and current changes, it’s vital to also acknowledge the foundations of traditional search.

Even if both voice and traditional search are built on the same foundations, some key differences make them different.

The traditional category, known as “types,” is known for its users focused on doing research, reading long-form answers, and spending a lot of time searching for info. Their primary devices are computers, although smartphones are also ubiquitous.

As for talkers (voice searchers), these users are characterized for searching for fast and straightforward answers, primarily through their speakers or smart speakers. These people also tend to search away from home, usually on the move.

Appealing to both types of people is vital for marketer specialists to build better buyer personas and create efficient content for their needs.

How Can an Agency Help Improve Voice Search Optimization?

Both voice search and SEO are becoming increasingly important for organizations and businesses in general. This means that companies must look forward to optimizing their content and website to these new changes.

Marketer specialists like our experts from Kala Agency are essential for these types of strategies. These experts can help you to focus efforts and reach a bigger target audience, identifying opportunities that increase revenue and visibility.

Hiring a marketing agency also comes with other benefits, such as constant optimization updates, more user-friendly websites, and multilingual SEO services, for example.

Conclusion

The evolution of voice search has brought about significant changes and challenges in the field of SEO. As voice-activated devices become more prevalent and users embrace this convenient technology, businesses and marketers must adapt their SEO strategies.

Voice search emphasizes conversational and long-tail keyword optimization, structured data, and a focus on local SEO. These trends raise the importance of delivering relevant and concise answers to user queries.

However, it’s important to remember that while voice search is changing the search landscape, traditional search remains relevant, and a comprehensive SEO strategy should incorporate both approaches to reach a wider audience and improve online visibility.

As the digital landscape continues to evolve, staying informed and adaptable in the world of SEO is essential for online success.

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