As a solopreneur, you take on a lot of business responsibilities on your own. From cash flow to marketing and daily operations to branding, you have to balance your time carefully between your different business priorities.
One of the aspects you can’t neglect is your website, especially if your venture heavily relies on online sales. Your website is a big part of your brand’s online presence and has the power to convert casual leads into loyal, returning customers. If your website isn’t converting customers, you’re losing out on potential revenue.
In this blog post, we’ll discuss 10 web design tips for solopreneurs to help you create a website that converts!
Why Solopreneurs Should Care About Web Design
Web design is often seen as a luxury for big businesses with deep pockets. However, even solopreneurs need to pay attention to their website design. After all, it plays a big part in digital marketing. First impressions matter and a poorly designed website can send the wrong message about your business. In addition, a good web design can help you stand out from the competition and attract new customers. In today’s digital world, an investment in web design is an investment that can significantly affect your bottom line.
While aesthetics play a big part, a good website should offer its visitors more than pleasing visuals. A well-designed website should be easy to navigate and provide users with the information they’re looking for.
In the next section, we take a closer look at what a good website that can convert visitors entails.
Top Tips for Solopreneur Website Design
Here are three tips you can’t ignore for a website design that converts:
1. Consider Your Website’s Purpose
Web design for solopreneurs can be a daunting task. After all, you’re responsible for every aspect of your website, from the initial design to ongoing maintenance. However, by taking the time to consider your website’s purpose, you can ensure that your site is effective and efficient.
Think about why you created a website in the first place. Are you looking to sell products or services? Are you trying to establish an online presence? Once you have a clear understanding of your website’s purpose, you can begin to develop a plan for its design.
Begin by thinking about who your visitors are. Classify them into groups to make this easier and map out their different needs. Based on their needs, what are they looking for when they visit your site? How can you make it easier for them to find what they’re there for? Are there upselling opportunities that you can leverage based on their behavior?
Asking questions like these will help you understand your website’s purpose and will enable you to ensure that you’re fulfilling that purpose.
2. Study Your Competition
One of the most important tips for designing a website is to study your competition. Knowing what works well for them and what doesn’t will give you a leg up in creating a site that effectively showcases your products or services.
Take time to evaluate the designs of their sites, the clarity of their message, and how easy their sites are to navigate. Also, consider additional features and competitive advantages that will be beneficial for your site.
If your competition offers live chat, you might want to consider adding one to your own site. Or perhaps you’ve noticed that they lack a certain feature such as a virtual tours page. If it’s relevant for you, you may want to develop your own page to compete with them.
3. Adopt A Mobile-first Mindset
Have you considered your website’s appearance and user experience on mobile phones? If you haven’t already, it’s time to look into it.
As of 2021, there were 4.32 billion unique users who were accessing sites with their mobile phones — that’s more than 90 percent of the estimated global internet population. Those are statistics you can’t ignore.
It isn’t enough that your webpage loads correctly on smartphones. You should also ensure that it loads quickly and there aren’t any pop-ups or ads that make navigating your mobile website difficult. Your mobile site should also have a responsive design that looks great on smaller screens with large fonts and buttons to make your content concise and easy to digest.
By keeping your mobile users in mind from the start, you’ll be able to create a site that looks great and functions well no matter where it’s viewed. Furthermore, this helps you rank better on Google search engine results pages (SERPs).
How Can I Achieve an Online Presence With Web Design?
There are a few simple steps you can take to ensure your website has a strong online presence.
First, make sure your website is designed with search engine optimization (SEO) in mind. This means including keyword-rich titles and descriptions, as well as ensuring that your site structure is easy for search engines to crawl.
To index your site, search engines like Google have automated crawlers (sometimes called spiders) that collect information and link from your site. In preparation for this, you want to make sure that your web content has relevant keywords and links that visitors will use to find you.
Furthermore, create compelling content that will encourage users to share it with their network. Finally, take advantage of social media platforms by creating shareable content and tagging relevant users and hashtags.
By following these simple tips, you can build a strong online presence for your small business.
How Can I Engage My Audience With Web Design?
To engage potential customers, your website must be well-designed and user-friendly. Here are a few tips to help you create an engaging web design:
- Use strong visuals. Web users are attracted to visually appealing websites. Make sure your site includes high-quality images and videos that capture your brand identity.
- Keep it simple. A cluttered, confusing website will turn users away. Stick to a clean, straightforward layout that is easy to navigate.
- Use responsive design. With more and more people accessing the internet from mobile devices, it’s important to make sure your website is responsive.
Responsive design ensures that your website looks great and functions properly on any screen size.
- Include calls to action. A call to action (CTA) is an essential element of any landing page or sales funnel. Your CTA should be clear and concise, and it should encourage users to take the next step in your sales process.
While the above are website basics, many solopreneurs overlook them, especially when they already have a website that’s up and running. Keep this list handy so that you can revisit these points every few months as you revise, maintain, and tweak your site.
Takeaway: Keep Your Target Audience in Mind
All these tips are directed at helping you create a website that your target audience will want to visit. It’s thus important to know who they are and anticipate their needs.
There are basic principles in web design that you should implement like making your site responsive, easy to navigate as well as mobile and SEO-friendly. You should also use high-quality visuals that represent your brand and provide a cohesive user experience.
Beyond the basics, you should provide relevant content, map out your different user groups, and see how your website responds to their needs. If you’re selling products or services on your site, you can also see if your product pages have adequate product and service descriptions.
Once you have a solid website that ticks these boxes, you’re on your way to developing a website that converts. The next step would be to use website analytics to identify problem areas that you can further tweak for optimum conversion.
Need help with your website? Kala provides web design for solopreneurs services that can help you achieve your business goals. Our team of experts also provides professional SEO, search engine marketing (SEM), and Amazon and Youtube SEO.