What is AI Content Writing and What Does it Mean for SEO?

April 25, 2023

AI content writing, or artificial intelligence, is a modern content creation technique that uses AI tools to generate text. Instead of a human writer creating content from scratch, AI content writing uses machine learning algorithms (chatbots) to produce written content.

What is AI Content Writing?

Artificial intelligence has been in the spotlight lately, thanks to the many online platforms that have seen the green light during the last months. These sites allow users to ask questions and get a written response from the software.

The method has gained interest from many content creators, who see it as a technique to generate text for many purposes easily.

Such various programs with a similar main focus can overwhelm many users. These chatbots range from simple software programs to complex machine-learning systems created by advanced algorithms to elaborate their texts.

Simple or complex, both share one principal goal: creating consistent, useful, and readable text for general readers while trying to look the most humanlike possible.

How Does It Work?

AI content writing uses machine learning algorithms to analyze and understand natural language. These complex mechanisms can identify patterns in language and use them to generate consistent, readable text.

Intelligent software related to content writing can also use extensive databases of existing content to find patterns and create new content by themselves instead of copypasting it.

It can also be programmed to follow certain situations, such as tone of voice and writing style. This is especially useful for SEO, as it can help ensure that content is consistent and relevant to a specific target audience.

Main Benefits of SEO

Chatbot software can provide many benefits for search engine optimization. The most important one is the chance to greatly reduce production costs. Since AI can create texts in almost no time, the need to hire a human is reduced. Unfortunately, this hiring process often wastes time, resources, and money.

In addition, the creation process can be extremely fast. It can produce content much quicker than a human writer, which means more can be done in less time. This is great for SEO, as fresh, relevant content is vital to rankings.

Last but not least, this software is very customizable and can adapt to the user’s preferences. For example, writers can ask for a certain writing style to direct it to an audience they’re aiming for. SEO makes good use of this, ensuring every generated article is relevant and appealing to the correct group.

Best Software and AI Tools Available

There are several AI writing tools available in the market today. Here are some of the best AI scripting tools you can use:

  • OpenAI Chat GPT-3: the third-gen Generative Pre-trained Transformer is a neural network machine that learns through Internet data to generate any type of text. It’s the most renowned content-writing tool. Requires a small amount of input text to create a large-volume article.
  • Jarvis.ai: also based on GPT-3 technology, Jarvis (now known as Jasper) is another of the most used tools. This software provides a simple interface allowing users to create text for the web, blogs, marketing content, etc.
  • Copy.ai: founded in 2020, Copy.ai is a GPT-3 based program that generates humanlike text within seconds. The main focus of this tool is to create perfect headlines, email subject lines, meta descriptions, blog intros, and headings.
  • Article Forge: able to create articles up to 1500 words; Article Forge has the premise of elaborating plagiarism-free text, all SEO-optimized with only one button. It also allows users to add their subheadings to customize a text before elaborating on it.
  • Writesonic: very popular amongst SEO writers, this AI writing software platform has many tools that simplify the process with only a few clicks. It’s possible to create, edit and publish optimized articles, blogs, ads, and landing pages with it.

All these AI copywriting tools have their features and advantages. It’s important to know what is AI content writing, know how they operate and choose the one that best suits the needs and preferences of each one.

The Future of AI With GPT-4

While it is not yet public, OpenAI has confirmed they are working on their project’s newest version, GPT-4. This upgrade will use even more complex techniques to generate text, being way more powerful and useful.

This will surpass the capabilities and performance of GPT-3 in many ways. Its multimodal inputs will allow for processing images and videos, generating even more diverse responses for everyone. Speed will also be faster, making it an ideal tool for generating content.

Even with all of these upcoming changes, the model is still expected not to be able to fully understand and generate replies appropriate for certain situations like a human would do. As a result, such issues can develop into inappropriate or irrelevant answers.

Another of the main issues that won’t be solved with these new upgrades is related to biased content. Based on the data it’s trained on, some responses can be offensive or discriminatory to certain groups of people.

Known Challenges and Limitations of AI

While AI content writing offers several benefits for SEO, there are also issues and limitations to be aware of. For example, artificial intelligence can be less accurate than human content writing, meaning that machine learning algorithms used may not fully understand context, among things such as:

  • Lack of creativity: software can only generate text based on patterns and structures from the data they have been trained on, with no real creativity. AI can’t elaborate on new ideas or concepts.
  • Limited understanding of context: AI can understand some context level but still lack the full knowledge of human nuances, emotions, and cultural references that people can easily comprehend.
  • Inability to fact-check: chatbots can only generate text based on the data they have been trained on, meaning they cannot fact-check what’s being written. Ensuring that the data used to introduce a model is accurate and reliable is vital.
  • Lack of domain-specific knowledge: responses might lack the knowledge needed to generate text for a particular field, such as law or medicine.
  • Biases in the training data: some answers may exhibit tendencies if the data contains preferences or is limited to certain demographics or regions. Ensuring that information is diverse and representative helps to avoid this.

These limitations are very important challenges that developers need to work on to improve the quality of answers every chatbot provides to users.

Differences Between Human and AI Writing

The “art” of writing involves many things. Cognitive, emotional, and even cultural processes. Writing has many possibilities; humans can achieve creative, passionate, and imaginative works. These texts can generate complex worlds and characters that engage perfectly with audiences.

Adapting to contexts, groups of people, and very different situations is another of the great pros of human writing. People can adjust their tone, style, and structure according to their needs and the audience’s requirements.

On the other hand, AI text is done through algorithms. These language models can generate similar readers to humans but are limited in complexity and depth.

Generating isn’t difficult for software, but the ability to elaborate creative and original pieces of text is. What greatly limits these chatbots is their lack of context, emotions, and experiences humans can have when writing.

Best Moments to Use AI and When to Avoid It

AI writing can be useful in a variety of situations, but there are some cases where it can be especially beneficial to use it:

  • Content generation: since it can generate content for blogs, social media, product descriptions, emails, reports, and other written communications, it is useful for the creator. Companies and organizations use it to save time and resources.
  • Machine translation: chatbots are great translation machines for documents and communications in different languages.
  • Writing assistance: people can write better with the aid of certain tools. For example, AI can provide grammar and spelling suggestions or tips on improving a text’s tone and structure.
  • Task automation: repetitive tasks such as generating reports and other documents can be done easily and faster, reducing the risk of errors and resources utilized.

However, it is important to note that the software is imperfect and has many limitations. Fully replacing human writers with AI wouldn’t be the brightest idea. Having someone supervising every text generated can be a great way to mitigate these issues.


Technology related to artificial thinking has made the future look extremely interesting. Each day, newer advanced software is being created, being able to replicate the many functions humans do online. This has its upsides and downs, benefitting many sectors, such as SEO.

To understand what is AI content writing, it’s vital to know about the main foundations of OpenAI and its chatbot projects. These developments can be greatly beneficial for your organization or company when used by agencies like Kala, which can boost the visibility and revenue of your site.

Experts of the team can utilize the better of both tools, creating sustainable high-ranked sites with the latest SEO techniques and producing content at an accelerated rate with chatbots.

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